Selected campaigns led by our founder. Tap any campaign to read more.
The Australian launch of William Grant & Sons' premium premixed cocktail range. The idea was the world's first limited-edition flatpack cocktail bar, made with a furniture brand that rose to fame during lockdown. It came to life across PR, creators, social, digital and OOH, reaching 7M people through PR. William Grant & Sons recognised it as the brand's top-performing launch across all global markets.
An international PR and creator program for a wellness hotel in Mexico, built to reach guests in the US, Canada, Europe and Australia. It mixed a monthly creative PR program with hosted stays for journalists and creators. With no paid media budget, it delivered over 25 articles and creator content pieces in the first months. The hotel reported its strongest January and February bookings in years.
Sprite Europe's always-on social program, run with a team across creative, creators, paid media and data. The Instagram account went from underperforming to beating the client's benchmarks in three months, with 5x expressions and 3x reach. One Reel reached 246K views and 14K engagements in its first 24 hours.
A three-year always-on PR, creator and social program for two professional hair brands. Highlights included one of Australia's first AI hair colour filters, media and creator events, and two American Crew magazines made from concept to print. A cultural event on modern masculinity, called MASC, helped reposition American Crew as a modern, progressive brand.
Close to two years running PR, creators, ambassadors and social for luxury home brand House of Rohl. The aim was a consistent presence across design and lifestyle media, and on social. The brand's EMEAA communications lead credited the work with helping develop the brand in the region.
During COVID, Ancestry gave people in Australia and New Zealand limited-time free access to its military records for Anzac Day. The story was told through experts and real family stories. It landed 311 placements across articles, radio and TV, with around 130.5M reach. Ancestry saw a spike in site visits when the campaign launched.
Australia's first National Prawn Day, created to turn a simple product into a cultural moment. It was anchored by a nationwide search for the fastest prawn peeler, with a Guinness World Record attempt in prawn shops across every state. The campaign drove national and local media coverage and real participation.