A global hyper-boutique earned media agency. PR, creators, social, partnerships and paid for brands that want to get known in one or more markets.
We mix AI with real human creativity to get brands talked about in their home market and abroad, without big agency fees.
We are a global hyper-boutique earned media agency.
Founder Irma spent over a decade in marketing and PR, much of it at some of the world's biggest award-winning agencies.
After working in Australia, Europe, Mexico, the US and Canada, she noticed a gap. Brands don't live in one market anymore. Even small brands sell to global audiences, but most agencies still work with a one-market mindset.
More about usEarned first marketing that travels across channels and countries.
Selected campaigns led by our founder. Tap to read more.
The Australian launch of William Grant & Sons' premium premixed cocktail range. The idea was the world's first limited-edition flatpack cocktail bar, made with a furniture brand that rose to fame during lockdown. It came to life across PR, creators, social, digital and OOH, reaching 7M people through PR. William Grant & Sons recognised it as the brand's top-performing launch across all global markets.
An international PR and creator program for a wellness hotel in Mexico, built to reach guests in the US, Canada, Europe and Australia. It mixed a monthly creative PR program with hosted stays for journalists and creators. With no paid media budget, it delivered over 25 articles and creator content pieces in the first months. The hotel reported its strongest January and February bookings in years.
Sprite Europe's always-on social program, run with a team across creative, creators, paid media and data. The Instagram account went from underperforming to beating the client's benchmarks in three months, with 5x expressions and 3x reach. One Reel reached 246K views and 14K engagements in its first 24 hours.